Monday, March 30, 2015

Free Glass Straws for Earth Day 2015 - Mid-Project Update

Report and Important Updates to the 2015 GlassDharma Earth Day Project

On March 24th the 2015 Free Glass Straws for Earth Day launched with the first 1000 participants completing the project in the first 4 days.

Over the weekend, the unexpected happened.  Beyond our control, the project basically exploded!  This caused the original details of the plans for this project to become unsustainable for GlassDharma as a business.

After many meetings and lots of brainstorming throughout the weekend, a solution is put into place for the continuance of the project as well as the continuance for GlassDharma to keep sending free glass straws to massive numbers of participants (beyond our wildest dreams)!

Here is an excerpt of a letter being sent out to over 4000 participants!

"At GlassDharma, we have run successful Earth Day giveaway campaigns for the previous 6 years. Like last year, we brought back the “Glass Dharma Dude” as test administrator where we gave away 1000 free straws and another 1800 coupons for a free straw (not including shipping). In other words, we had set up this campaign in similar respects to previous years with one exception – we did not put a limit on the free straws with the shipping paid.
 
 Last Tuesday, we launched this years’ campaign and all of last week went well (with only 1 server crash which was resolved within hours).

Without our knowing, over the weekend, our giveaway campaign was posted on a number of websites (REALLY BIG WEBSITES) and went VIRAL. By the time we figured out what happened, in a very short time, only a matter of hours, we had far exceeded the highest number of orders that we had anticipated (many times over). Needless to say, the shipping expense alone would not be sustainable for us as a business.

The only viable solution that we can see at this point is to process the free straws to the number of applicants that we had anticipated and then still offer the free straw but have you paying the $3.00 charge for shipping. To some, this might feel like a bait and switch tactic. But given the circumstances, we feel this would be a better alternative than just quitting.  And you would still get a free straw.

Who would have thought that over 4000 people would be taking our quiz within a 12 hour period?!

Check out the history of the GlassDharma Free Glass Straws for Earth Day events here.

We are really excited that our campaign has reached so many people and has helped our planet in plastic pollution awareness.  We are truly overwhelmed with your responses!

Here are just a few:

"My 6 year old son and I watched the video and I helped him do the quiz. We ordered some straws and my son is really thinking about plastic use now! He is eager to show his dad the video and make what changes he can. Thanks for offering this opportunity."

"Thank you so much. I loved learning from the video. I had no idea of any of it."

"I love that you guys did this! Not only gets important facts and information out there that we should all be aware of! We only have one Earth! I'm also excited because I've been wanting to try out the little earth straws and now I can!! Can not wait to get my new straw!"

"This is such a great interactive way to learn and retain this information and to involve kids! Best giveaway year yet."

"Woo hoo, straws ordered for mommy and kiddos! Thanks for the great opportunity and the education. I knew the plastic and trash issue was bad, but that video was very informative .. Plus all the posts leading up to today. The quiz and form were perfect from my iPhone and the code was sent instantly!"

"My 6 year old son and I watched the video and I helped him do the quiz. We ordered some straws and my son is really thinking about plastic use now! He is eager to show his dad the video and make what changes he can. Thanks for offering this opportunity."

Letter excerpt end.

We hope that these changes will be accepted by future participants and now that the project is up and running again, that there will be many more inspired by the information and happy to have a Free Glass Straw!

GlassDharma wishes you a Happy Earth Day!

1 comment:

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